Cookies & Privacy

This is the privacy policy for The Eden E Motion. It explains who we are and how and why we collect, store, use and share your personal data if you:

We take your privacy very seriously and will always treat your personal data with the utmost respect. We also want to ensure that you are properly informed about how your personal data is used by us and what your privacy rights are, which is why we provide this Privacy Policy. Please review it carefully.

You have the right to object to us processing your personal data on the basis of our legitimate interests or for direct marketing purposes .For more information about your right to object and how you can exercise it, see the section.

We are The Eden E Motion, a private limited company incorporated in (and subject to the laws of) England and Wales with registration number 13309511(referred to in this Privacy Policy as “we”, “us” or “our”). Our registered address is Unit 4B Cross Croft Industrial Estate, Appleby-In-Westmorland, Cumbria, United Kingdom, CA16 6HX

We are the “data controller” of your personal data, which means that we determine the purposes and the means of use of the personal data we collect about you for the purposes of applicable data protection law (which includes the General Data Protection Regulation 2016 or “GDPR”).

What personal data we collect and how

Personal data is any information which identifies you personally whether directly (for example, your name) or indirectly (for example, information about your use of our website, products and services).

This is a business-to-business website. Generally, we expect to collect and process business information only. However, at times the information you provide may constitute personal data within the meaning of the GDPR.

The following data that you provide to us may therefore be defined as personal under the GDPR. If it is, then it will be treated in accordance with this Policy:

Basic contact details: We ask you to provide us with your name, postal address, email addresses and telephone numbers to create an account on our website, to purchase or reserve any products on our website, or sign up to receive our marketing communications, complete a survey or send us feedback, or contact or correspond with us;
Payment details: We ask you to provide us with your delivery address and invoice address if you purchase any products on our website. We also ask you to provide your payment card details – this information is processed by our third-party payments service provider and not retained by us
Information about how you use our website and services: Each time you visit our website, where you have consented to cookies, we or our service providers automatically collect technical information about the device you have used to access our website (including the make, model and operating system, IP address, browser type and mobile device identifiers) and information about your user preferences and browsing habits (such as items or links clicked on, web pages viewed, any web page download errors, products you have added to your shopping basket or wish list, and other customised features

How we use your personal data

We use your personal data for the following purposes:

To process your orders

We use your personal data to manage your account and process any orders you make in accordance with our terms and conditions.

To communicate with you about your orders and the services we provide to you

We use the contact details you have provided to us so that we can communicate with you about the products you have purchased from us (for example, to confirm that you have successfully placed an order or to let you know when your order has been dispatched) and to notify you of changes to any of our services or to the terms of any contracts between us or to any related information (such as changes to this Privacy Policy).

To deliver direct marketing

Our marketing communications

If you have provided your consent to do so, we will use your contact details to send you marketing communications by email and post about The Eden E Motion products, services, special offers and promotions that we think may be of interest to you.

You can unsubscribe or opt out of receiving our marketing communications at any time by:

Email interaction technology

If you receive emails from us, we or our marketing service provider may automatically collect technical information about how you have interacted with those emails, including whether you have opened them or clicked through any links within them. This helps us understand how an email campaign performed, what types of emails and content our customers find interesting, and what actions our customers took, so we can improve our email campaigns in the future and make our emails more relevant to you.

We also use the information we collect about you based on your use of our website and services to:

Manage and administer our website and for internal operations, including for troubleshooting, data analysis, testing and statistical purposes;
Improve the products and services we offer you through our website;
Help ensure that you get the best from our website by making it as easy and intuitive as possible for you to use;
Help keep our website safe and secure;
Make suggestions and recommendations to you and other users of our website about products or services that may interest you or them; and
Measure and understand the effectiveness of our advertising campaigns, and deliver relevant advertising to you.

To provide and improve customer support

We use your personal data to be able to provide and improve the customer support we provide to you (for example, where you have questions about our products and services).

To respond to communications or enquiries from you, and address complaints and disputes

We process your personal data to provide any other services requested by you from time to time, as described at the time we collect the data.

To provide other services requested by you from time to time

We process your personal data to provide any other services requested by you from time to time, as described at the time we collect the data.

To maintain our records and improve data accuracy

We process personal data in the course of maintaining and administering our internal records. This includes processing your personal data to ensure that the information we hold about you is kept up to date and accurate.

To conduct business analytics and reporting

We may aggregate the data we hold about you on an anonymous basis with other data for analytical and reporting purposes.

To comply with our legal obligations and to detect, prevent and investigate other actual or suspected violations of law or misuse of our website

In certain circumstances, we use your personal data only to the extent required in order to enable us to comply with our legal obligations, including to detect, prevent and investigate fraud or to facilitate the exercise of your consumer rights. In addition, we may need to use your personal data to detect, prevent and investigate any other actual or suspected violations of law or misuse of our website.

Legal grounds for using your personal data

Applicable data protection law requires us to only process your personal data if we satisfy one or more legal grounds. These are set out in law and we rely on a number of different grounds for the processing we carry out, depending on the purposes of the processing. These are as follows:

Necessary for the performance of a contract and to comply with our legal obligations

Much of the personal data we collect about you is necessary for the performance of certain contracts between us in order for us to comply with our terms and conditions for the use of our website

In certain circumstances, we also use your personal data only to the extent required in order to enable us to comply with our legal obligations, including to detect, prevent and investigate fraud or to facilitate the exercise of your consumer rights.

Necessary for the purposes of our legitimate interests

It is sometimes necessary to collect and use your personal data for the purposes of our legitimate interests as a business, which are to:

Provide our customers with products and services that are as useful and beneficial as possible, including by personalising our contact with customers;
Develop and improve our website to enhance the customer experience;
Safeguard the security and effective operation of our website;
Better understand our customer base by engaging with customers and conducting research into, and analysis of, how customers interact with us and use our
website and the services available through it so that we can improve those services as well as our product selection, marketing activities and communications (all of which could also benefit you); and
Ensure effective operational management and internal administration of our business, including in relation to document retention, compliance with regulatory guidance and exercise or defence of legal claims.

Please note that where we wish to rely on this legal ground, we are required by law to conduct balancing tests to determine whether our legitimate interests are overridden by your interests or your fundamental rights and freedoms. We may continue to process your personal data on the basis of our legitimate interests only if we determine that your interests, rights and freedoms are not overridden by our legitimate interests.

We have considered these matters and where we think there is a risk that your interests or fundamental rights and freedoms may be affected we will not process your personal data unless there is another legal ground for us to do so (either that we have obtained your consent to the processing or it is necessary for us to perform our contract with you or to comply with our legal obligations).

Consent

In certain limited circumstances, we also process your personal data after obtaining your consent to do so for the purposes of sending you marketing communications about The Eden E Motion products, services, special offers and promotions. You don’t have to provide your consent, and can withdraw it at any time.

Your Privacy Rights

The table in this section below explains what rights you have with regard to your personal data. These rights are not absolute and are subject to certain exceptions and qualifications.

Please note that if you ask us to stop using your personal data in a certain way or erase your personal data, and this type of use or personal data is required by us in order to facilitate your use of our website or services in any way, you may not be able to use our website or services as you did before. This does not include your right to withdraw your consent to receiving marketing communications from us, which you can do so at any time without restriction.

Privacy rights	What does this mean?
Right to be informed	You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. This is why we provide you with the information in this Privacy Policy.
Right of access	You have the right to receive confirmation from us that your personal data is being processed, and where that is the case, obtain access to the personal data that we hold about you and certain other information (similar to that provided in this Privacy Policy).
Right to rectification	You have the right to require us to rectify any personal data that we hold about you if it is inaccurate or incomplete. Please contact us if you believe that any personal data we hold about you is inaccurate or incomplete. If you have an account with us, you can also view and update your basic contact details, gender, date of birth and marketing preferences at any time by logging into your account on our website.
Right to erasure	This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the erasure of the personal data that we hold about you where: the personal data is no longer necessary for the purpose it was originally collected/processed; you withdraw your consent (where consent was previously provided and required for us to process the data); you object to the processing, as long as there are no overriding legitimate grounds for us to continue the processing; we’ve been processing your personal data unlawfully, or your personal data has to be erased in order to comply with a legal obligation. This is not a general right to erasure; there are exceptions. For example, we have the right to continue using your personal data if such use is necessary for compliance with our legal obligations or for the establishment, exercise or defence of legal claims.
Right to restrict processing	You have the right to restrict further processing of your personal data where: you consider the personal data we hold to be inaccurate, in which case we have to restrict any processing while we verify the accuracy of your personal data; the processing we are carrying out is unlawful and you request us to restrict processing, rather than erasing your personal data; we no longer need the personal data, but you need it to establish, exercise or defend a legal claim; or we are considering our legitimate interests for processing your personal data to which you have objected. When processing is restricted, we can still store your personal data, but may not process it further without your consent (unless processing is required in connection with legal claims, to protect another person’s rights or on important public interest grounds).
Right to data portability	You have the right to obtain and reuse the personal data that we hold about you in a structured, commonly used and machine-readable format, and (where technically feasible) to have such information transmitted to another “data controller”, where: this is personal data you provided to us (i.e. not any other information); we are processing such data on the basis of your consent or to perform a contract with you; and the processing is carried out by automated means.
Right to object to processing	You have the right to object to processing in the following circumstances: where the processing of your personal data is based on our legitimate interests. However, if we can show compelling legitimate grounds for processing your personal data which override your interests, rights and freedoms, or we need your personal data to establish, exercise or defend legal claims, we can continue to process it. Processing of your personal data will be restricted while we make this assessment. Otherwise, we must stop using the relevant personal data; or where your personal data is processed for direct marketing purposes (including profiling related to such direct marketing).
Right to withdraw consent to processing	If you have given your consent to us to process your personal data for a particular purpose (for example, to send you marketing communications), you have the right to withdraw your consent at any time (although if you do so, it does not mean that any processing of your personal data up to that point is unlawful).
Right to make a complaint to the data protection authority	You have the right to make a complaint to the Information Commissioner’s Office (ICO) if you are unhappy with how we have handled your personal data or believe our processing of your personal data does not comply with applicable data protection law. The contact details of the ICO.

Children's personal data

We do not knowingly collect personal data from children under the age of 16. If you become aware that your child or any child for which you have parental responsibility has provided their personal data to us without your consent.